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Purple Act
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The vision

Other tools hand you a builder. Purple Act hands you your business, connected.

Your business already holds the answers, scattered across every system it runs on. Purple Act brings them together, with the footfall no other builder starts with, and builds the tools you need.

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Illustration of Purple Act

The story

Why we made Purple Act

The tools should come from the business, not the queue.

  • The questions that matter cross every system

    Sales, bookings, staff, marketing and the network that knows who walked through the door. Each system answers its own questions well. None answers the ones that cross them.

  • So the tools never get built

    One answer costs an export, a spreadsheet and somebody's afternoon. A tool that answers it every week costs a project, a budget and a place in a development queue. Decisions get made on instinct.

  • Purple Act ends that

    Connect your systems and your Purple data. Describe the dashboard, app, agent or workflow you need, and Purple Act creates it. We run Purple this way ourselves.

What Purple Act stands on

The principles behind Purple Act

  • One place, every source

    Your business systems and your Purple data, connected once and used by everything you build.

  • Describe it, then use it

    The people who run the business say what they need in plain English, and Purple Act creates it.

  • Nothing hidden

    Every agent and workflow shows what it did, when and on which data.

  • Guardrails first

    Production systems stay protected and permissions are respected, by design rather than as an afterthought.

Built by Purple

Built by a team that runs data at scale

Purple handles WiFi and guest data for brands such as McDonald's, JPMorgan, Whitbread, Premier Inn, SoFi Stadium, Pizza Express and Stonegate. Purple Act stands on that experience.

80,000+
venues on Purple, in 90 countries
500 million
logins across the Purple network a year
2 million
people onboarded every day
1,000+
connectors

Purple runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet.

FAQ

The questions operators ask first

When can I use Purple Act?

Early access goes to the waitlist first, and the systems you name are connected first. If your problem will not wait, talk to the Purple team now and we will start with your systems.

Do I need Purple WiFi to use Purple Act?

No, but it makes Purple Act stronger. Footfall, visits and dwell time plug straight in next to your tills and bookings: the one source that tells you who walked through the door. Use your own data, ours, or both.

What does Purple Act cost?

Purple Act runs on the same credits as Purple Engage, so one balance covers both, with a free tier to start on. You do not need any other Purple product, and waitlist members get early access first.

Run your whole business from one place

Name your systems and tell us your first build, and they are connected first when early access opens.

Get your systems connected first

Your name, your work email and which systems you run. That is all it takes.