Build on what your business already knows
Describe the dashboard, app or agent you need, and Purple Act creates it on your tills, bookings, CRM and the WiFi footfall Purple already counts. No queue, no developer.
The problem
Your answers sit in systems that never talk to each other
Multi-site teams run on a dozen tools, and the questions that matter cut across all of them.
Data in a dozen places
Tills, bookings, the CRM and WiFi footfall each hold part of the picture, and none of them joins it up.
A queue for every tool
The rota, the checklist or the tracker a team needs waits behind a specification, a ticket and a developer.
The Monday report, by hand
Someone copies figures from every system into a spreadsheet each week, and the answer is out of date by Tuesday.
What you build
Four things it makes
All on the same connected data, so the next build starts with everything the last one knew.
Analytics
Dashboards you can ask questions of
- Ask in plain English, then ask the follow-up
- Compare sites, regions and brands side by side
- Bookings, footfall and sales in one view
Apps
The internal tool your team keeps asking for
- A rota, a checklist or a tracker, from a description
- Runs on the data you have already connected
- Changed by saying what to change
Agents
Agents with one defined role
- Prepares the Monday report or flags a site behind its usual week
- Works only on the data you allow it to use
- Every action logged and visible to you
Workflows
Workflows that move work between systems
- Runs on a schedule or when something happens
- Reads from one system and writes to another
- Every step visible, every run on record
How it works
Connect, describe, build, run
Four steps from your systems to a working build.
- Connect your systems and your Purple data1,000+ connectors for CRM, point of sale, bookings, marketing, email, calendar and docs, with Purple WiFi data as a first-class source.
- Describe what you need in plain EnglishBrief it the way you would brief a colleague: no specification, no ticket, no development queue.
- Watch it take shape, then change itSay what to change and it changes, with no developer needed for the last 20%.
- Run the business from one placeEverything you build sits side by side on the same data, instead of in a dozen tabs.
Guardrails
Built with guardrails from day one
Safe enough for your IT team to say yes. We run Purple this way ourselves.
- Production systems are protectedYour builds work on your data without putting the systems you run on at risk.
- Permissions are respectedPeople see the data they are allowed to see, and nothing more.
- Every agent's actions are observableYou see what each agent and workflow did, when, and on which data.
- Every number traces back to its sourceBuilds read your connected systems, not a one-off export, and every run is on record.
Who is behind it
From the team that runs Purple
Purple runs WiFi and guest data for brands such as McDonald's, JPMorgan, Whitbread, Premier Inn, SoFi Stadium, Pizza Express and Stonegate.
- 80,000+
- venues on Purple, in 90 countries
- 500 million
- logins across the Purple network a year
- 2 million
- people onboarded every day
- ISO 27001
- Cyber Essentials Plus
- Zero data breaches since 2012
Purple runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet.
Purple customers
FAQ
The questions operators ask first
Which systems does Purple Act connect to?
1,000+ connectors cover what multi-site businesses run on: point of sale, bookings, CRM and marketing tools, email, calendar and docs, plus Purple WiFi footfall, visits and dwell time. Name yours on the waitlist form and we connect them first.
How do I know the numbers are right?
Check them at the source. Everything Purple Act creates reads your connected systems, not a one-off export, so its figure is the figure in your till or bookings system. Every run is on record, and agents draft for your approval.
Is it safe to let AI build on our data?
Yes. Production systems stay protected, people only see the data they are allowed to see, and every agent's activity is visible to you. Your data can stay in the data store you already have, and we run Purple this way ourselves.
Do I need Purple WiFi to use Purple Act?
No, but it makes Purple Act stronger. Footfall, visits and dwell time plug straight in next to your tills and bookings: the one source that tells you who walked through the door. Use your own data, ours, or both.
What does Purple Act cost?
Purple Act runs on the same credits as Purple Engage, so one balance covers both, with a free tier to start on. You do not need any other Purple product, and waitlist members get early access first.
When can I use Purple Act?
Early access goes to the waitlist first, and the systems you name are connected first. If your problem will not wait, talk to the Purple team now and we will start with your systems.
Run your whole business from one place
Name your systems and tell us your first build, and they are connected first when early access opens.
Get your systems connected first
Your name, your work email and which systems you run. That is all it takes.